Fashion and the Future, a seminar held in the Expo Hall’s Pavilion stage, was probably the most interesting for a fashion student as myself. David Wolfe, creative director of the The Donegar Group, presented some of fashions newest trends predicted to make a huge impact on the industry in the years to come. The most prominent of these trends was the idea of the “Future” and the incorporation of technology in fashion. Some key trends mentioned were the use of metallic’s all year round along with newer materials such as plastic, color as the new black, and new techno accessories such as rechargeable electroluminescent sneakers and mood color changing dresses. In addition there was a focus on a different demographic. It’s been clear that for the past few decades there has been a very large focus on the youth, typically ages 18-35, but now the attention is on what retailers call “Generation Exit” consisting 85+ and 60’s-70’s. This being that it’s the older generations that have the money these days and are willing to spend more on quality fashion. Because of this many of the trends and styles predicted for next year, instead of being “age appropriate”, were now “ageless appropriate.” This is evident in lowered hemlines and asymmetrical hemlines, full skirts, and lady like dresses shown all with an ultra feminine feel. There was also a great combination of cut outs and sheers for those with a bit of a risky taste, and surprisingly evening wear that was a bit more covered up, for example long sleeves, closed backs, and higher necklines.

Mr. Wolfe also made sure to incorporate interesting books and people that he had come across that relate to the idea of the future and what’s to come such as Michio Kaku’s Physics of the Future, a book revealing nearly 300 scientists new projects and their expectations of the future, and Dr. Aubrey de Grey, a man who believes that death is a curable disease and that a child will be born sometime in the near future that will live to be the age of 500.

After the presentation I was able to meet with Mr. Wolfe; probably the most exciting thing that happened during my days at the event. Mr. Wolfe’s presentation was well versed, interesting, and entertaining and gave a riveting insight on what’s to come in the near future in the fashion industry and how the marriage of technology and fashion will play a very large role in the years to come.

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Monday started out with a bang. As my fellow NRFSA colleague and I hurried our way through the swarms of people towards the North Hall my excitement began to grow. This was the day I would get to hear former President Bill Clinton speak about his experience as a humanitarian and how the conditions of the world and it’s economy affected and were going to continue to affect the retail industry. When we entered the North Hall we were astounded at the amount of people that showed up. Every chair was filled and the walls were lined up with those determined enough to stand through the next hour in hopes to gain some insight from Mr. Clinton. I was one of those bystanders but the lack of seats didn’t phase me one bit.

When Mr. Clinton made the stage the crowd roared and his informative presentation began. As he spoke he brought up the unstable and unsustainable negative forces that have risen throughout the past years and the importance of fixing these issues and creating a world that is healthier, more sustainable, and overall better for all humankind. His speech was moving and made me more aware of the troubles in our world and the difficulties that many people struggle with that we aren’t always aware of.

Once the presentation was over we were instructed to meet our fellow chapter mates to regroup and talk about our plans for the rest of the day. Afterwards I was able to attend the Members-Only Luncheon Special Presentation: Fl!P, featuring ChangeLabs Founder and CEO Peter Sheahan and MasterCard’s SVP Andrew Mantis. The presentation focused on new strategies for turning challenge into opportunity and change into competitive advantage. Mr. Sheahan discussed the reason why companies such as Apple and Google were true innovators, along with discussing his humorous findings of what consumers “can’t live without,” flat screen TV being one of them. Mr. Sheahan was a wonderful speaker and captivated his audience superbly.

After this I decided to head over to the Expo Hall. The hall housed dozens of companies discussing their newest technologies and products that had to offer to retailers, including an app that allows customers to do a “self-checkout,” along with heat mapping which is a process in which a retailer can track the amount of movement made on any spot in their store. This allows retailers to gather data on what areas are most visited as well as what merchandise sells better in what areas of the store. I even got to talk with a very entertaining and flirtatious robot from Wipro as he informed me of new face recognition technology that offered more personal information to retailers.  It was great to see a whole new side of retail that we haven’t seen before in school. And to think, I learned so much and it was only the first day!!

 

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While waiting for a session to begin, I took the opportunity to interview Elizabeth Gurtowski and Alicia Crasto, fellow NFSA members of mine from Fashion Institute of Technology. They were happy to share their first experience of the Big Show.

What is your best experience at the Big Show?

Elizabeth: “I enjoyed the networking lunch. I feel that FIT is a very involved chapter and I am happy to be a part of it.”

Alicia: “I liked NRFSA meeting with other colleges and hearing what they have done throughout the year.”

What are you most looking forward to?

Elizabeth: “I can’t wait to see Bill Clinton speak as well as to network and walk through the Expo Hall.”

Alicia: “I am also looking forward to walking around the Expo Hall. I am excited to see the new technologies.”

Did you get anything out of attending the Big Show?

Elizabeth: “I would love to get an internship that can lead into a future job opportunity by attending the show, especially since I just graduated.”

Alicia: “I was most looking forward to learning about the new technologies and the information sessions that can only be learned or seen at the Big Show.”

 

 Fashion Institute of Technology students and faculty members gather at their booth in the Javits Convention Center at Retail’s BIG Show

In addition to meeting other students, from other colleges across the U.S., I was excited to meet Jessica Wilson, a senior recruiter for Walmart Stores. After meeting her at the NRFSA Retail Talent Networking Lunch, I was honored to have the opportunity to ask her a few questions about her career.

What was your first paying job? Any retail store experience?

“My first job was at a grocery store in Oklahoma.”

Why do you like working in retail?

“I enjoy retail due to it is a fast paced environment.”

What is the best career advice you would give to a student?

“I would say, don’t be strict to your career path. Change is always good; you never know what new doors can open into a career.”

Great advice. I enjoyed speaking with Jessica and I hope to see reacquaint with her at next year’s BIG Show!

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NRF’s recently announced “This Is Retail” video contest is a nationwide search to find the most interesting retail stories in America. To participate in the contest, retail employees or business owners should submit a two-minute video sharing their retail story — highlighting how their company positively affects shoppers or the community, their role in the creation of a new innovative product or technology, or how an initiative will generate new jobs to boost the economy — and compete to win up to $25,000. For more details, visit the Retail Means Jobs contest webpage.

Tell us your story — and win big!

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My second day at NRF’s BIG Show started with a journey around the Expo Hall. This was something I had looked forward to, being interested in technology and new product solutions for retail. As I walked the floor however, I realized that I didn’t know that much about the kind of stuff they were selling. As a student studying retail, I hadn’t come across this side of the business or thought about applications of classroom strategy in this regard.

A lot of these companies were based around solutions that improved the quality of data you could see about a retail organization. Whether it was something to help quantify demographic data about the people in your store through facial recognition or providing a dashboard page of insights from your chain, this was the first big trend I noticed.

The other really significant things that I noticed revolved around mobile and local. A surprising number of companies demoed mobile versions of their software solutions or hardware point of sale accessories to meet the growing demands of the customer and take advantage of the latest in mobile technology. I was able to try Google Wallet for the first time after doing a project on it in school and got a chance to win some swag. This platform allows retailers to let customers easily pay for payments through NFC-enabled smartphones, but also sets up a system to allow local offers from participating retailers.

After some time on the floor, I went with the rest of my group to see the keynote speech from former President Bill Clinton. We went to a few other sessions before heading to tour Hugo Boss, arranged through an alumni at our school. My second day finished with a group dinner and the last day of exploring NYC on our own before heading home tomorrow.

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