We continue our series on the University of North Texas students, who attended the Shop.org Annual Summit in Dallas last month. Our first Q&A featured Kirsten Key, who was amazed at the number of new technologies digital retailers use to enhance the customer experience.
Ran Huang was also excited to learn more about trends in the industry, particularly how retailers are leveraging mobile technology to attract more customers. Read on to learn more about Ran’s experience.
Name: Ran Huang
College/University: University of North Texas
Hometown: Guangdong, China
Graduation Year: 2011
Degree: Master of Science
Why did you attend the Shop.org Annual Summit in Dallas? What were you hoping to get out of your involvement?
As a student pursuing a career in retail, I thought attending the Shop.org Annual Summit would be a great opportunity to learn about the current trends in the industry. It would also be good for my social networking by communicating with retail professionals.
What was your favorite session? Why?
I was really impressed by all the mobile sessions which talked about the latest mobile applications usage in retail business.
Did you have a favorite speaker?
My favorite speaker was Mitch Joel, who spoke about “Social Commerce and Emerging Trends.”
What was the most exciting thing you saw or learned?
In the EXPO Hall, I saw several technologies applied to improve customer satisfaction. For example, an eye-tracking system would understand the exact paths how viewers watch a web site. This system could be greatly useful for web design.
What did you learn about the industry that you didn’t know before?
I knew little about mobile commerce before. I learned a lot about how retailers leverage mobile technology to attract more customers and therefore bring more profits.
What other fun things did you do while in Dallas?
I enjoyed the party at the Dallas Cowboy Stadium and working with the UNT team!
What’s your dream retail job?
I hope to work as a buyer for a global retailer someday.