Name: Molly McKenna

College/University: University of Michigan Stephen M. Ross School of Business

Graduation Year: 2011

Degree: Bachelors of Business Administration

Why did you attend NRF’s BIG Show?

I learned about NRF’s BIG Show through competing in the NRF Intercollegiate Retail Challenge.  As a student interested in pursuing a career in retail, I knew attending the conference would be a great opportunity to learn about career paths in the industry and to talk with current retail professionals.

What was your favorite Super Session and why?

My travel schedule prevented me from attending a Super Session, but I greatly enjoyed “The Power of Retail Design” breakout session.  The panelists’ creativity in overcoming diverse challenges in store design and visual merchandising was inspiring.

What was the most exciting thing you saw or learned?

I enjoyed the Intercollegiate Retail Challenge team presentation during the “Where In the World Is Tomorrow’s Retail Talent” session?  It was interesting to see another team’s take on the challenges presented in the prompt.

What other fun things did you do while in New York City?

Although my trip was short, I had the opportunity to visit family living in the area.

What’s your dream retail job?

I hope to someday work as a buyer for a major department store.

Check out other student profiles from Dartmouth, the University of Wisconsin-Madison, the University of Arizona.

Students from the University of Wisconsin-Madison at their exhibit booth
in the Expo Hall at NRF’s BIG Show in New York City, January 2010.

Name: Treena Nicole Fischer

University: University of Wisconsin-Madison

Graduation Year: 2010

Degree: BA in Art History, Business minor

Why did you attend NRF’s BIG Show?

After deciding to enter the retail industry as a graduating senior, I realized that my academic opportunities are limited in terms of the number and variety of courses I can take concerning the field. Having the chance to listen and learn from industry executives at the NRF’s BIG Show was an amazing opportunity that allowed me to gain real world experience in a very open, welcoming setting. I also participated in the American Express Aspire2Retail Student Challenge, and although my team did not win the competition, I attended to cheer on my fellow Univeristy of Wisconsin teammate.

What was your favorite Super Session and why?

My favorite Super Session was Sustainability in Retail – Increasing Profitability and Impacting the World. The speakers focused on leading strategies that retailers can take in order to profit by holistically managing the environmental and economic aspects of their business. Peter Graf of SAP focused on energy management and compliance and on really understanding a business’s environmental and social impact. The overall shift in recent years toward more sustainable industry behavior has led to reductions in carbon output, material waste and electrical usage. Matt Kistler, senior VP of sustainability for Wal-Mart Stores, highlighted the idea of the entire company being involved in making the necessary changes, including top buy-in from executives, because sustainability is bigger than making a bunch of money. It triggers more intelligent consumption and preserves resources for future business. What else is good? Often planning operations in more sustainable methods also leads to cost reductions, more efficient management of resources, and creates an integrated momentum throughout the entire market channel (from manufacturer to final consumer) of a single market force that is driving down waste and pollution while empowering an exciting “cultural change.”

What was the most exciting thing you saw or learned?

I was really excited to visit the Design Studio. I’m majoring in Art History because I don’t have the hands of an artist, just her eyes. I was bewildered and entranced by some of the visual merchandising presentations, and meeting with different retail design companies was like taking a walk through Alice in Wonderland. It was exotic, expressive, and truly inspiring. While the world of retail is one of sales and costs, like any business, it is also a visual playground which, from stores to catalogs or ad-campaigns, makes the experience of being a consumer so much more beautiful.

What other fun things did you do while in New York City?

Since I traveled to New York with the Kohl’s Center for Retailing Excellence at University of Wisconsin-Madison, my group got to visit the Kohl’s Design Studio, Macy’s, and Li & Fung. I also got to meet renowned designer Vera Wang and sit front-row for a mini fashion show at her studio. I will never forget the experience! I love you, Vera!

What’s your dream retail job?

I love so many aspects of the retail industry that it’s hard to narrow down a dream job. I’d have to say that I’d love to be a liason between design and merchandising for a luxury brand. I love looking for trends and putting together creative ideas for new fashions, but I also like the analytical side of the business, the organization, planning and after-sale evaluation. I just want to help make retail more aesthetically pleasing, environmentally and socially responsible, and get to work with fashion and communications on a daily basis.

Check out other student profiles from Dartmouth, the University of Arizona and the University of Michigan.

Name: Marvena Edmond

University: Tuck School of Business at Dartmouth

Graduation Year: 2010

Degree: MBA

Why did you attend NRF’s BIG Show?

While my professional background has been primarily in the financial services industry, I have developed a keen interest for the retail industry along the way. When I heard about the NRF BIG Show, I immediately thought it would be a great opportunity to learn more about the professional services that are important to the retail industry.

What was your favorite Super Session and why?

The new luxury paradigm – I’m particularly interested in the luxury goods market. The speakers detailed the trends they foresee in the space while presenting their thoughts on successful strategies to be a leader.

What was the most exciting thing you saw or learned?

EuroShop Retail Design Awards at the Design Studio. The architectural designs of the winners were absolutely mind blowing, WOW describes it all!

What other fun things did you do while in New York City?

I love New York, I took the time to have dinner with friends that I hadn’t seen in awhile.

What’s your dream retail job?

In the long term, I would love to be considered for a CFO role at a leading specialty retail company.

Check out other student profiles from the University of Wisconsin-Madison, the University of Arizona and the University of Michigan.

This was my first day EVER in New York City. I came with the University of Arizona’s NYC Study Tour and according to my itinerary, this was the only day I had to explore. We had a jam packed week ahead of us filled with super sessions, networking opportunities, and sponsored dinners.  Of course, I hadnn’t had any sleep the day before my flight (because I was so excited!), and didn’t sleep on the plane. Let’s just say coffee became my best friend again.

Under my motto of “sleep when you die” I thought it was the best decision to drop my bags at my hotel and explore the city as much as possible. That I did. I saw Times Square (very touristy), slightly overrated, but something I needed to check off my list. Then explored a little of Chelsea, experienced the Subway, caught a taxi (on my own!) and passed out knowing that the week of a lifetime was about to begin once I woke up.

Day 2

The first day of the convention was slightly overwhelming, especially being a measly college student in the world of REAL retailers. I attended the Power of Retail Design session which was very interesting because it is an area of study I want to go into after college. It was interesting to hear about the subjects we learned about at school being discussed as real ideas and projects to be implemented into stores. For instance, they spoke about brand imaging, and how to reach the international market.

I also attended David Wolf’s give his presentation on “A New Fashion Perspective.” Can I just say that he is amazing?! I completely agreed with his ideas about rethinking trends. It was so unbelievably refreshing to hear someone speak out against new trends and fashion shows unlike the teen bloggers today that pretentiously gawk over every new fashion line they see. Finally, someone who has credibility to speak about fashion!!  Wolf predicted fashion will have a new emphasis in fabric manipulations, pastel colors, rustic fabrics, and flower prints. It will be interesting to see what happens to fashion in the coming years. So pretty much, I loved his presentation.

Day 3

The U of A Study Tour and I pretty much got to walk to Expo floor and see all the booths. It was a great opportunity to network and get to know retailers and presenting companies. It was interesting, though, because people either thought we were high-schoolers, or other retailers. Obviously, they didn’t read our badges. Some people would approach us and be like “oh the University of Arizona…” and some would mention they didn’t realize that college students attended the convention.  Despite some puzzled looks we got, I still thought it was a great experience for us to meet people who could potentially hire us one day. By the way, I loved the Design Studio. If I come again next year, I will spend all my time there instead.

Day 4

LOVED!! the supper session “The New Luxury Paradigm” with designer Tory Burch and CEO of Saks Steve Sadove. They spoke about surviving the recession and adapting to the new environment to remain successful. It was reassuring to hear that retailer’s have a plan B for their company. This then brings potential to us college students to find a job out of college. Likewise, the feeling of satisfaction spreads to the consumers who get to see their favorite stores still open while the economy takes a turn. I found it funny that there are probably so many consumers who don’t even realize the behind-the-scenes of retail companies, and there I was exposed to it all. The luncheon we attended was phenomenal to be a part of. I was surrounded by some of the most powerful people in the retail world! And I got to meet Terry J. Lundgren…the namesake of our retail school!  Very many 20 year olds can tell people that they did what we did.

Day 5

The saddest day of the trip…we left for Tucson. Flying home made me realize the life changing opportunity I was a part of. It was totally worth missing the first day of school for, totally worth not sleeping all week for and totally worth all the money I worked hard for to attend. I was so incredibly grateful for the opportunities I was given through this trip and the NRF convention itself. The sessions and networking made me realize that I made a great decision to become a Retail and Consumer Sciences major.

Stephanie is a student at the University of Arizona, one of the Foundation’s college partners.

The session that stuck with me the most was “The Power of Retail Design.” Two panels spoke to the unique challenges faced and innovative solutions found in the completion of various store design projects.  What made the discussion so enjoyable was a balance between the familiarity of the brands discussed, and the newness of the interpretations of those brands for different markets and formats.

One such brand was Neutrogena.  As an avid health and beauty consumer, I’m well aware of the brand and its positioning in the United States, but during the session I learned that to introduce the brand in India, an “education mall”, complete with magazine cover-inspired displays featuring layered imagery and text to attract shoppers was developed.  Private consulting and a one-on-one selling process were used to educate shoppers on product skin care and cleansing capabilities.

Another thought-provoking topic was the sustainable L.L. Bean store.  To again reference the session’s interesting paradox of the familiar and the new, I’ve always been an L.L. Bean catalog shopper, but didn’t realize they had brick-and-mortar stores.  Speaker Joseph P. Nevin explained that natural light, high recycled content materials, and repurposed materials were used in the store, paying homage to L.L. Bean’s penchant for stewardship and sustainability.  The store also includes a multi-channel hub where customers can access the company’s website and physical catalogs.

As these two examples illustrate, the projects discussed during “The Power of Retail Design” were quite diverse.  Despite the variety, all of the speakers proved that a multitude of challenges can be overcome with innovative store design and visual merchandising, a lesson I’ll have no trouble applying to situations in my future retail career.

Molly McKenna is a student at the University of Michigan.

Being in New York City is reason enough to write this, but as an added bonus (or should I say main reason for coming) I am attending the NRF Big Show. As a college student, this is a glimpse into the world I hope to be fully submerged into within the next couple years.  

I attended a super session called “The Power of Retail Design” by Joseph Bona and John Wilkins. “Take the product out of the store, and you should still be able to tell what the store represents.” This is a quote that took me by surprise; the design of retail embodies everything from the clothes itself, to the walls and flooring acting as a backdrop to sell the clothing. It’s about creating an atmosphere overall, that creates a good shopping experience. At Ben Sherman stores, they take an anti-retail design approach. The store is plastered with British flags anywhere from the floors to the walls. In one room there is wooden table and thick leather studded chairs, with a chandelier hanging above. Supposedly this pays tribute to when Ben Sherman himself, swung from a chandelier at a party. In this scenario, the clothes are the backdrop, while the focus is on creating a sense of loyalty and leisure. It’s almost like an odd version of your own house, except your house filled with fashionable clothing, who wouldn’t want that?  

I love New York City, I love being at this convention and I love working and being student within the retail industry.  All three of these reasons confirm I am on the right track, unlike many other unsure college students.

Maybe one day, you will be seeing me at the NRF Big Show, not as a student, but representing a company and coming to find the latest and greatest within retail. See you there!

Kalie is a junior at the University of Arizona, one of the Foundation’s college partners.