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	<title>NRF Foundation Retail Careers Blog &#187; Employee Engagement</title>
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		<title>A Philosophy I Can&#8217;t Get Enough Of</title>
		<link>http://blog.nrffoundation.com/2009/09/21/a-philosophy-i-cant-get-enough-of/</link>
		<comments>http://blog.nrffoundation.com/2009/09/21/a-philosophy-i-cant-get-enough-of/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 15:06:27 +0000</pubDate>
		<dc:creator>Angela Elder, Sr. Director of Career Development Programs, NRF Foundation</dc:creator>
				<category><![CDATA[Educators]]></category>
		<category><![CDATA[Jobseekers]]></category>
		<category><![CDATA[Retail News]]></category>
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		<category><![CDATA[Students]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Employee Engagement]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://blog.nrffoundation.com/?p=356</guid>
		<description><![CDATA[I can&#8217;t help but be utterly fascinated and endlessly impressed with Zappos, the popular online retailer, and Zappos&#8217; CEO, Tony Hsieh &#8212; who has to be one of the most popular retail CEOs (if not the coolest). Tony&#8217;s off-beat humor (read his Tweets and you&#8217;ll know why), and his Zen-like attitude have undoubtedly influenced company [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.nrffoundation.com/2009/09/21/a-philosophy-i-cant-get-enough-of/' addthis:title='A Philosophy I Can&#8217;t Get Enough Of ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p>I can&#8217;t help but be utterly fascinated and endlessly impressed with <a href="http://www.zappos.com/" target="_blank">Zappos</a>, the popular online retailer, and  Zappos&#8217; CEO, Tony Hsieh &#8212; who has to be one of the most popular retail CEOs (if not the coolest). Tony&#8217;s off-beat humor (read <a href="http://twitter.com/zappos" target="_blank">his Tweets</a> and you&#8217;ll know why), and his Zen-like attitude have undoubtedly influenced company culture and success.<a href="http://www.inc.com/ss/how-to-make-customers-love-you#3" target="_blank"><img class="aligncenter size-full wp-image-357" title="zappos" src="http://blog.nrffoundation.com/wp-content/uploads/2009/09/zappos.jpg" alt="zappos" width="495" height="286" /></a></p>
<p style="text-align: center;"><em>Don&#8217;t they look happy? That&#8217;s Zappos letting employees be themselves.<br />
photo from Jake Chessum, <a href="http://www.inc.com/ss/how-to-make-customers-love-you#2" target="_blank">Inc.com</a></em></p>
<p>The company, and the CEO, have been profiled in virtually every business and trade publication. Everywhere you turn, there&#8217;s an article on how the company has sky-rocketed to fame and fortune (Amazon recently <a href="http://online.wsj.com/article/SB124829443610573361.html" target="_blank">bought the company</a> for over $800 million). Just a week ago, I saw that <em>New Yorker</em> magazine published a thorough <a href="http://www.newyorker.com/reporting/2009/09/14/090914fa_fact_jacobs?currentPage=1" target="_blank">inside look</a> about the company.</p>
<p>Then, a colleague of mine forwarded me a <a href="http://www.inc.com/ss/how-to-make-customers-love-you#4" target="_blank">slideshow</a> on Inc.com, highlighting the company&#8217;s best practices in customer service and employee engagement. <strong>There were five simple points</strong> (view the slideshow for more details):</p>
<ol>
<li><strong>Try everything</strong> &#8212; such as offer free shipping, free returns, have 24-hour (attentive) customer service</li>
<li><strong>Let people be themselves</strong> &#8212; allow employees to make decisions without consulting managers</li>
<li><strong>Get serious about training</strong> &#8212; require a rigorous training regimen for new hires and long-term employees</li>
<li><strong>Open up</strong> &#8212; encourage employees to Tweet, give customers (fans?) tours of company headquarters</li>
<li><strong>Get happy</strong> &#8212; bring joy to customers and employees</li>
</ol>
<p>Tony Hsieh is rumored to be writing  a book, tentatively titled <em>Delivering Happiness</em>. Hsieh tells the <em>New Yorker</em>, it will focus on a &#8220;combination of Zappos, the culture, core values, and the science of happiness.&#8221; When core values include: Create Fun and a Little Weirdness, Build a Positive Team and Family Spirit, and Embrace and Drive Change &#8212; yes, those are things I can&#8217;t get enough of.</p>
<p style="text-align: center;"><em><br />
<a href="http://www.inc.com/ss/how-to-make-customers-love-you#2" target="_blank"></a></em></p>
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