My last day at the NRF BIG Show was nothing short of informative and entertaining. There were so many seminars that I couldn’t wait to attend and luckily all of them were being held in the Pavillion Stage located inside the Expo Hall.
The first seminar I attended was What Not to Miss: Trends to Capitalize on for 2012 featuring Marian Salzman, CEO of Euro RSCG Worldwide PR, Jayne O’Donnell, retail reporter for USA Today, and Nita Rollins, Director of Though Leadership at Resource Interactive. As Jayne interviewed Nita and Marian they discussed the importance of mobile devices and this idea of a new “antisocial” that’s “social.” The retail industry has extended its branches from brick and mortar commerce to “everywhere commerce” inviting a new idea of “geo-sprees” where a consumer can purchase multiple merchandise from multiple retailers without ever having to leave the comfort of their current position.
After a short break, the seminar The Best in Store Design began featuring Retail Design Institute’s International President, Brian Dyches, Aeropostal’s VP Sore Design & Construction, Tim Anderson, Stephanie Bernier, Director of Retail Design of Aedifica and Paul Loux, VP Environmental & Visual Display of Sephora. The seminar began with a five-continent journey highlighting some of the 41st International Store Design Competition winners. Afterwards we were presented the store designs of Aeropostal’s new flagship in Times Square, Sephora’s new tech savvy meatpacking location and the non-permanent food stand The Snack Box created from a container of 200sf. It was so interesting to see new innovative store designs that are technologically advanced and artistically built.
The last seminar of the day was Deconstructing the Flagship: A Tour of the World’s Best Designs. This seminar focused on the latest designs of outstanding flagships with a special focus on those located on New York’s infamous Fifth Av. Some of the flagships mentioned from overseas consisted of Timberland in London with its cascading water display featuring water pouring over shoes to show the merchandise’s weather proof ability, and Edinbrugh’s George St. with its themed fitting rooms, one even designed as a bathroom (don’t worry the toilet seat is sealed). Afterwards the presentation focused more on the flagships in New York such as Uniqlo and Lacoste with their innovative and well laid out floor plans. Then a special presentation of Macy’s Herald Square’s future plans to grow the store to seven stories including a new women’s shoe department reaching over 39,000sf.
After a long day of incredible presentations and seminars I was sad to say goodbye to the BIG Show but I am glad to say that it was an incredible and unforgettable experience filled with informative sessions, wonderful speakers, and new friends