The NRF Foundation Retail's Next Generation Scholarship is the pinnacle achievement for students interested in pursuing careers in retail. This opportunity was created for students of various academic backgrounds who have demonstrated leadership skills, previous retail experience and a passion for making an impact. The highest honor that the NRF Foundation can bestow upon a student features a top award of $25,000 and recognition as an emerging leader in retail.
Congratulations to Sarah Starko of Babson College

The 2026 NRF Foundation Next Generation Scholarship – the highest honor the NRF Foundation awards to undergraduate students – was announced at the NRF Foundation Honors on January 11 in New York City.
Pictured: Top, left to right: Madison-Jade Bishop (Drexel University), Shamya Banks (Columbia College Chicago); Bottom, left to right: Sarah Starko (Babson College), Jacquelyn Dufner (University of Minnesota), Emme Serafino (Drexel University)
See past NRF Foundation Next Generation Scholarship semifinalists and learn how to apply.
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