The NRF Foundation University Retail Challenge isn’t an average business case competition. This unique experience gives undergraduate students the chance to apply what they’ve learned in the classroom in a real-world setting.
A handful of teams will earn the chance to present their pitch to leaders from retail’s biggest companies, with the top team earning $30,000 in tuition scholarships divided amongst team members.
Congratulations to LaTasia Burton, Angel-Maryann Ntenyi, Marcos Rodriguez, and Natasha Sturdevant from University of North Texas
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For the 2026 NRF Foundation Retail University Challenge, teams were tasked with selecting one specific gifting time of the year to craft a strategic plan around, that expands Macy’s gifting presence year-round.
Pictured, top row: Mihir Patel, Ashley Corona, Yasmine Karkouch (Columbia College Chicago); Middle row: Ella Baird, Eva Sharma, Aahil Tharani, Vaneeza Walimohammad (The University of Texas at Austin); Bottom row: Angel-Maryann Ntenyi, LaTasia Burton, Natasha Sturdevant, Marcos Rodriguez (University of North Texas)
See past NRF Foundation University Challenge Scholarship semifinalists and learn how to apply.
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